UK spending on TV Adverts

If anyone still needs convincing about the importance of online marketing, a report on the BBC News site today bangs another nail into the coffin of traditional media.

Money spent on TV Advertising dropped for the first time last year. Don’t get the wrong idea, this is still a huge industry, but the online projections are staggering. Guy Phillipson from the Internet Advertising Bureau is quoted saying “I believe online spend could overtake TV within the next three to four years”.